Waves of Wellness
More commonly known as WOW, a mental health and surf therapy charity that promotes positive mental health and well-being through innovative programs.
These programs break down the barriers and stigma that prevent people from being well. Get wet and have a good time. It’s simple enough, but the message runs deeper: it’s OK not to be OK, and you don’t have to – ever – go it alone.Â
WOW believe dealing with mental health is not just about dealing with crisis but also about finding healthy outlets for people who are struggling, recovering and doing fine. By facilitating conversations and connections and by increasing awareness, WOW want to change the way mental health is viewed and treated.
Ducktober
Ducktober is WOW’s annual fundraising event during Mental Health Awareness Month in October. Participants are challenged to take on a daily duck in cold water to improve their mental health while raising money to help others improve theirs. All fundraising directly helps WOW continue to provide free surf therapy programs.
We're in business to improve lives.
We believe in a more equitable tomorrow. That’s why we invest ⅓ of profits for grassroots good, including cash grants and partnerships with community organisations, to drive sustainable change.
Purpose
Planet
People
TOMS for Mental Health
Mental Health Tips
It's always a good idea to invest in your mental health. TOMS aims to make it easier by providing resources and tips, all thanks to your purchases.
Consider us an open book
We understand the importance of transparency. So, each year we share our journey with you through a comprehensive report that captures the good, the difficult, and the downright inspiring. And it's not just about the latest and greatest. We've archived each report so you can track our progress and your impact.
We're proud to be in good company
As a Certified B Corporation™, we meet the highest standards of social and environmental performance, transparency, and accountability. That’s something we’re pretty proud of, but we’re far from finished. As of now, our score is 121.5—25% higher than our first. Still, we think we can do even better.
How we measure up
