We believe in a more equitable world. That’s why we give ⅓ of profits for grassroots good.
How we define grassroots good
Grassroots good is the result of a community mobilising to address an issue they’re all impacted by. These efforts are highly effective because they’re led by community leaders with passion, creativity, and insights that are rooted in a shared experience. What they too often lack is access to the financial resources that can help make their solutions scalable and sustainable.
Why we're all about it
We believe that true progress begins at the ground level, through efforts led by those closest to a community’s obstacles and opportunities. We’ve also seen how wonderfully different every community is, which means there’s no such thing as a one-size-fits-all solution. By investing in grassroots organisations, we can lend our support to solutions that were designed to meet a community’s unique needs.
How the giving gets done
We work in deep partnership with our grantees, operating from a place of trust. Since our partners know best the obstacles and opportunities that exist within their communities, we put the power in their hands. But we don’t stop at cutting cheques. We focus on building meaningful two-way relationships that provide ongoing support, whether that’s through volunteering, celebrating big wins, or helping to create connections.
Our areas of focus
We invest in three key areas because we believe that together, they help lay the groundwork for equity in the communities that we support, including Black, Indigenous and People of Color, LGBTQ+, and Women & Girls.
Boosting mental health
Increasing access to opportunity
Ending gun violence, in the US
Meet Some of Our Partners
TOMS for Mental Health
Mental Health Tips
It's always a good idea to invest in your mental health. TOMS aims to make it easier by providing resources and tips, all thanks to your purchases.
Together, we're doing a whole lot of good
But don't just take our word for it. Check out our latest impact report to learn more about the power of your purchase.